Having an EPS or SVG file means it’s easy to import into any vector graphics program and export it just the way you want it. The aspect ratio and resolution in raster images probably won’t work for all the ways it might be applied. First, we’ve got every format you would need. This section provides every Trello-related logo, mascot, or image you’ll ever need in high definition PNGs, EPS, SVG, and Sketch. Messaging and writing are equally important, but to keep things focused, they aren’t handled here. This is just for the visual design of the brand: colors, fonts, imagery, and the like. We don’t have a versioning system or changelog like some guides, although that seems pretty awesome.
#Trello logo thumbnail update#
Anyone on the team can update it and put anything into question. Sections will be updated, expanded, merged, and deleted. Those details are handled at the project level. We can’t predict all the ways it will be used, so there’s no need to distract people with things like layout, navigation, and button styles, which vary greatly between platforms or might not be used at all. The guide might be used for a presentation, a t-shirt, an app, or a hologram. This is meant to be a starting point and direction for the team - some basic ideas we all agree to - not a long checklist of hard rules. We want things to look Trello-y, but we don’t want to stifle the team’s creativity and individual expression.
There is a table of contents which makes it easy to navigate. You can keep it open in a tab all day, which I do.
#Trello logo thumbnail pdf#
It’s a public web page, not a PDF tucked away on a file share. We didn’t have a grand scheme going into it-we just needed a canonical place for colors and logos-but these things help keep it simple and usable. Principlesīefore we talk about what’s in the brand guide, we should talk about some principles. I wanted to explain our process so you can make your own guide. By my estimation, we’ve saved hundreds of millions of dollars by employing this guide. It keeps everyone at the company more focused, not just the design team. It prevents debates, interruptions, searches, and confusion. It’s been really successful for our team. We eventually found ourselves with a brand guide, a central place for logos, brand colors, assets, and guidelines for people making Trello things. In the past, we had slightly different ideas of what that meant, so we spent a little time codifying some things we already knew, and figuring out the rest of the details. When we put Trello things in front of people, we want them to feel Trello-y. There are a lot of Trello things out there: web and mobile apps, marketing pages, documentation, blog themes, emails, t-shirts, stickers, help sites, swag, presentations, business cards, hats, and maybe a one-off belt buckle.
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